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Case study · SaaS & AI

LeadViaAI

AI lead management platform that unifies WhatsApp, Instagram, website chat and email into one inbox and auto-qualifies leads.

Industry
SaaS & AI
Platforms
Web
Status
In beta
LeadViaAIScreens coming soon
Channels unified
4+
Lead qualification
AI

The challenge

Small sales teams get leads from everywhere: WhatsApp messages, Instagram DMs, a chat widget on the website and a steady stream of email. Each channel has its own app, so leads are missed, replies are slow and nobody can say which enquiries are worth chasing.

What we built

LeadViaAI is our own product, built to solve that problem.

  • One inbox for WhatsApp, Instagram, website chat and email, so every conversation is in one place.
  • Automatic qualification: AI reads each conversation and flags how promising the lead is, so the team knows where to start.
  • A simple pipeline to move leads from first message to closed.

Tech stack

  1. 01Interface

    • Next.jsWeb app & SEO
  2. 02Backend

    • Node.jsAPIs & business logic
  3. 03Data

    • PostgreSQLRelational database
  4. 04Cloud & services

    • WhatsApp Business APIWhatsApp messaging
    • Instagram Graph APIInstagram messaging
    • LLM APIsAI replies & scoring
6 tools · 4 layers

Architecture

  1. Channels
    • WhatsApp
    • Instagram
    • Website chat
    • Email
  2. Platform
    • Unified inbox
    • AI qualification
    • Lead pipeline
  3. Data & infra
    • PostgreSQL
    • Message queue
    • Cloud hosting
Simplified view of the main components. Dots show requests flowing down the stack; hover a part to trace its connections.

Results

LeadViaAI is in beta, unifying four channels into a single inbox. Read more on the LeadViaAI product page.

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